Free Ad-Based Revenue Model Template

Complete the form to get your copy of this free resource!

Free Ad-Based Revenue Model Template

Download our ad based revenue model template for free. Create up to 12 months of sales projections for a mobile app, web app, game, newsletter, podcast, or any other ad supported business model.

Free Ad-Based Revenue Model Template

Download our ad based revenue model template for free. Create up to 12 months of sales projections for a mobile app, web app, game, newsletter, podcast, or any other ad supported business model.

Join 15,000+ founders and consultants who have used our free resources and tools

Arise Health logo

Download our ad based revenue model template for free.  Create up to 12 months of sales projections for a mobile app, web app, game, newsletter, podcast, or any other ad supported business model.  Model your user acquisition, average ad impressions per user, and your CPM rates to ultimately create your sales forecast.  Key features in our CPM revenue model include:

  • Works in Excel and Google Sheets
  • Up to 12 months of sales projections for your ad supported startup
  • Video walkthrough to demonstrate how to create sales projections

Ad based Startup Sales Projection Template FAQs

What are typical CPM rates for different types of ads?

According to TopDraw, the average CPM rate for online advertising in 2021 was $3.45 compared to over $22 for traditional advertising CPM rates. 

Are CPM rates going up or down?

Business of Apps reports on CPM rates and shows that CPM rates have been on a rocky ride around COVID, but as of April 2022 Facebook CPM rates were at $12.40.  In the last two years Facebook has seen a range in CPMs from $8.80 in March of 2020 up to $17.60 in November of 2021. This should give you some context on a range of CPM rates that you can expect. 

What are examples of successful ad supported startups? 

There are many examples of ad supported businesses.  Some of the largest examples include Google, Facebook, and Twitter.  Of course there are many smaller businesses like podcasts, content websites, newsletters, games, and mobile apps that are ad supported. 

Financial Modeling for Ad Based Startups

For revenue models that don’t quite fit into our ad based sales forecast, we can create custom financial models for startups with an advertising supported business model.  Just reach out if we can help!

Get the Template!

Check out our Highly Rated Financial Projection Templates

★★★★★
I didn't realize just how in-depth this file would go, but I am very pleasantly surprised! It helps answer all my questions and makes me feel confident in my projections and analyses. I ended up having a couple questions, but the support I received was phenomenal. I wouldn't say I'm as advanced in Excel as this group, but I'm not a beginner either. I was afraid of breaking formulas and saw some areas that I wasn't following, but the two individuals I spoke with were very kind and accommodating. They used visuals to walk me through the answers and functionality - which is perfect for me, a visual learner. Not something you get in our new "virtual" world. Very impressed! Thank you!
Kelly Speer
★★★★★
Template is very user friendly and easy to navigate. Used the customer service twice and it has been AWESOME.
Brian Morris
Morris Brothers Investments