How to Pick a Solid Brand Name That’ll Give Your Health & Wellness Venture a Fighting Chance

August 3, 2022

Grant Polachek

Contrary to popular assumptions, developing a fantastic product isn't the only important exercise in beginning a successful firm. Startup entrepreneurs must also consider creating a strong internet presence while beginning a business. This is especially significant for your new health and wellness firm.

Developing an efficient online presence has been demonstrated to be a powerful development strategy for small firms seeking long-term success.

Health and wellness enterprises, on the other hand, may grow more quickly online if they select a memorable domain name that enables more people from all around the world to contact them right away.

how to pick the right domain name for your health and wellness startup

A premium domain name is your best bet for growing a website that will propel your business to success, and here's how to pick the best one.

1. Acquire Personalized Domain Names

The personalization of your domain name for your business also has a big impact on the performance of your business. Your brand name influences 77% of your target audience's purchase decisions. Therefore, using a random domain name that does not relate to your company and company name may jeopardize the online success of your brand.

When looking for a superb domain name, make use of the power of your brand name by making sure that the name of your website correlates with the name of your company. The finest domain names are always a perfect match for the businesses they represent.

Well-known corporate websites, such as webmd.com and mayoclinic.com, are examples of personalized domain names that have been tailored to the names of their respective organizations.

Using personalized names can assist you in attracting people who will buy your items and connect with your firm. And any entrepreneur having difficulty coming up with creative names for businesses can always get help from a great company name generator.

4 tips to pick the right health and wellness domain name

2. Choose the Shortest Domain Name Possible

When looking for a great domain name, remember that it should be simple, straightforward, and direct. This is because keeping your health and wellness business's domain name simple ensures that it will be easy to speak, remember, and find online—all of which are important components of a strong domain name.

Our brains have a certain amount of working memory, which most people call bandwidth. People can only recall a limited number of characters and words, with the ideal character range being from 3 to 5 characters and the average being 10 to 12 characters. Once we cross the average range, our memory begins to decline.

3. Priority Should be Given to Obtaining Top-Level Domain Extensions

Despite significant changes in the online space, the top-level domain extensions (TLDs) '.com,' '.org,' and '.net' are still present on most credible web pages, and as a result, customers are accustomed to their being website extensions.

According to a detailed survey conducted by the Domain Name Association, the number of additional domain extensions surged by 145%, although none were able to threaten the dominance of the '.com' extension.

Customers understandably expect that every domain name they encounter should be one with top-level domain extensions. As a consequence, registering a '.com' domain name for your website makes sense.

4. Use Keywords With Caution

Incorporating industry-specific keywords into your domain name is an efficient method for attracting customers and educating them about the services your health and wellness business provides.

While domain names such as healthcare.com and everydayhealth.com are memorable and SEO-friendly, they are difficult to market and risk appearing generic and uninspired. And this might have far-reaching ramifications for your company.

Avoid domain names that may be difficult to spell, as well as domain names that contain symbols or numbers, as these limit accessibility.

Act Fast!

Choosing a decent domain name will be difficult, as it is with most things, but we believe that with the knowledge you've received, it will be simpler. So, what are you waiting for? Get to work and begin brainstorming fantastic domain names, and when you’re ready to business plan and raise some funding, checkout our health and wellness industry financial projection templates.

About the Author

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.

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