Free Mobile App Revenue Model Template

Download the free spreadsheet template to project revenue for a mobile or web app. The template includes a customer or user acquisition section and then allows you to add revenue from subscriptions, in app purchases and ads. Key features include:

Works in Excel and Google Sheets
A monthly sales projection for 1 year
Video walkthrough of the mobile app revenue model

Compatible with our premium 5 year Mobile App Financial Model.

Mobile App Sales Projection Template FAQs

How much does it cost to acquire a download of a mobile app?

According to Statista, the average cost to acquire an app download was $3.52 in 2019.

What percentage of mobile app downloads turn into active users?

User retention for a mobile app is tough. Upland Software found that 3 months after a user downloads an app, only 29% of users are still engaging with the app on a regular basis.

What percentage of users spend money on in-app purchases?

According to Invespcro, only 5% of app users will spend money on in-app purchases.

What should be included in a mobile app business plan?

Our mobile app business plan template includes the following sections - Market Research, Business Model, Projections, and Marketing Plan

Mobile App Financial Modeling Services

For apps that don’t quite fit into our web and mobile app sales forecast template, we love building bespoke financial models for all sorts of tech startups. Let us know how we can build the perfect model for your needs!

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I was impressed with the level of detail in the model received. It was easy to use and wasn't overly complicated in the case where I needed to manipulate slightly to fit my business needs. I'd highly recommend Projection Hub.

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