MARKETPLACE BUSINESS MODELS

View our marketplace financial model template online. Create financial projections for internal planning with our 2 sided marketplace business model. Our marketplace financial model template will give you a 20-hour headstart. Purchase the marketplace business and revenue model template from ProjectionHub today!

How it works?

Our CPA handcrafted template enables you to produce impressive professional level projections based on your individual predictions.

Have investor- and lender-ready projections ready to go in hours, not days.

Our CPA developed template enables you to create professional projections based on your unique assumptions.

Create investor- and lender-ready projections in hours, not days.

Built for 2 sided marketplace financial models specifically--our ProjectionHub software has helped over 40,000 businesses to develop their unique financial projections. So, we created a customizable Excel template that makes creating investor-ready financial projections for 2 sided marketplace financial models incredibly attainable.

How it works?

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Save time & money - get organized with our template!

Get 2 Sided Marketplace template now for $99

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The template price: $

99

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Step 1: Purchase and download the template

After purchase, you will download an unlocked Excel file with a ready-to-usefinancial projection template for your business model

Get the template

Step 2: Enter your assumptions on the input tabs

2 Sided Marketplace Sales Forecast

  • The revenue template will help you predict your revenue by estimating the quantity of buyers and sellers who will join your marketplace, either through advertising or organic searches. ​The model will then help you predict total sales within the marketplace. You can set your commissions and fees to predict your revenue, which will automatically be updated in the financial statements. 

2 Sided Marketplace Overhead Expenses

  • You will be prompted to punch in your other expenses in the operating expense model, which already includes some suggested line items and amounts to get you started. The model will then fill in the expenses and cash flows on the financial statements for you. You can enter your monthly expenses as either fixed amounts or variable items that may change month to month like payment processing fees. ​For additional planning, the first three months of the model are broken out separately so that you can enter start-up expenses in detail. 

2 Sided Marketplace General Assumptions

  • The general assumptions model will guide you to enter balance sheet items such as fixed assets, loans, investments, inventory assumptions, and accounts receivable assumptions. Then you will input some basic data and it will tabulate the difficult things for you such as loan amortization, interest expense, depreciation expense, inventory purchases, etc. 

2 Sided Marketplace Salaries Sheet

  • The salaries and distributions model helps the user calculate any monthly expenses tied to salaried employees, including items like employer taxes and benefits. This model also helps you plan for any payments made to owners such as dividends or distributions.

Step 3: The model is automatically updated based on your assumptions

2 Sided Marketplace At-A-Glance

  • The At-A-Glace tab shows you a financial snapshot through various graphs, charts, ratios, and financial summaries, all primed and ready to be copied into your pitch deck. 

2 Sided Marketplace Financial Statements

  • There are six Financial pro forma tabs: the annual formats of the income statement, cash flow statement, and balance sheet, and the month-by-month breakdowns of the same financial statements. Our balance sheets always balance, automatically. 

Investor Dashboard Tab

  • The Investor Dashboard tab enables you or a stakeholder to see the impacts of changing the main assumptions of the sales forecast (spend per customer, for example). This tab provides the income statement from your unique model and a special  income statement that updates real time as you change the major assumptions. This enables you to play with certain variables without changing the data you already filled out.

Tables, charts, graphs and dashboards include:

Tables, charts, graphs and dashboards include:

  • Profit and loss at a glance table
  • Use of start-up funds graph
  • Key ratios table ​​
  • Cash generated from operating activities graph
  • ​Investor dashboard ​
  • 5 years of monthly and annual income statement, cash flow and balance sheet reports
  • Profit and loss at a glance table

  • Use of start-up funds graph

  • Key ratios table

  • ​Cash generated from operating activities graph

  • Investor dashboard

  • 5 years of monthly and annual income statement, cash flow and balance sheet reports

Step 4: If you need help, we're here

We can fill out or modify any of the templates we sell, and we’re always happy to answer questions.

When you call us, you can speak directly to the developers of the model, not a call center or customer service representative.

Contact us in the most convenient way for you. We're here to help you

If the model doesn’t work for you, we’re happy to provide a refund.

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The ProjectionHub Team

Grace Cisna, CPA

Before joining ProjectionHub, Grace served as an auditor for a public accounting firm in Indianapolis. There, she audited start-up tech companies, major regional hospitals, public manufacturers and everything in between.

As an auditor, she gained insinullght to the inner workings of all kinds of business models. Grace is a CPA, has a bachelor’s degrees in Accounting and French and a Master’s of Accountancy all from the University of Iowa, where she also taught introductory accounting classes to undergraduates.

Grace loves to use her accounting expertise to serve as an advisor to her clients, helping them understand what it takes to make a business succeed.

Adam Hoeksema — Co-founder ProjectionHub

Adam is the co-founder of ProjectionHub which is a SaaS web application that helps entrepreneurs create financial projections for their business.

Since 2012, over 40,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.

Adam also serves as the Executive Director of Bankable. Bankable is a Small Business Administration (SBA) lender that makes loans from $500 to $250,000 to Indiana small businesses that are unable to secure financing from a traditional bank.

Adam has managed the loan program since loan #1 in 2010. Since 2010, Bankable has closed over 1,200 loans totaling over $38,000,000. Adam is an entrepreneur at heart and loves working with entrepreneurs to launch and grow their business.

What others have to say about our templates

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Frequently Asked Questions

What are the challenges of a two sided platform business model?

Building a two sided marketplace / platform business is probably the most difficult type of business to get started, but it often can have some of the most upside potential if you are successful.  The biggest challenge when started a two sided marketplace is to balance both sides of the market.  For example, if Uber had 1,000 drivers and only 10 customers that needed a ride, the drivers would get frustrated and leave the platform.  If there were 1,000 customers that all needed a ride at the same time, but only 10 drivers available, the riders would get frustrated and leave the platform.  Your challenge is to delicately balance having the right about of supply on both sides of the market.  You may need to advertise to acquire supply on both sides of the market which can get really capital intensive really fast.  Marketplace businesses often require a lot of capital to reach a critical mass, but once you reach that tipping point it can be really difficult for a competitor to come in and unseat your marketplace as an industry leader. 

How do I start a two sided marketplace?

A common hack to start a two sided marketplace is to focus on finding paying customers for whatever service will be provided on the platform, and then you or your employees can provide the service yourself until you reach a critical mass to be able to start finding workers for the other side of the marketplace.  For example, DoorDash founders started by picking up and making deliveries themselves as employees of the company to ensure that their customers had a good experience.  Then over time they could open up the platform to independent contractors that could complete the deliveries.  

How much does it cost to start a two sided marketplace business?

Marketplace businesses can be some of the most capital intensive businesses to get started.  When you use our financial projection template you will be able to see why this is the case, but put simply, you will likely need to advertise to acquire customers on both sides of the marketplace.  For example, Airbnb might need to advertise to acquire people looking to rent a home in a particular area, and may need to advertise to acquire customers to list a home as available to rent.  There are customer acquisition costs on both sides for a platform business like this.  Additionally, it takes significant transaction value to generate substantial revenue for the platform.  Since the platform will likely take a commission of 20% for example, when you work to hit $1 million in transaction value on the platform, the platform itself will only be able to keep $200,000.   You will need sufficient startup capital to be able to continue to acquire more and more customers until you reach a transaction value on the platform that can actually cover your costs.  This is why successful marketplace businesses like Uber, Airbnb, and DoorDash have had to raise billions of dollars in investment to reach a critical mass. 

The cost of the template is estimated at $ 2000

If you hired a CPA to build this template from scratch it would take at least 20 hours of billable time to build a similar template. At an average hourly rate of $100 per hour it would cost you $2,000.

20 hours X $100 = $2,000 value

But we've already done all the work and you don't need to hire a CPA

Save time & money - get organized with our template!

Get 2 Sided Marketplace template now for $99

BUY

The template price: $

99

USD

100% money-back guarantee if you are not satisfied.

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